cases in detail

Challege:

This client planed to market its newly-developed BGM device in US and was interested in exploring  partnering opportunities with various potential partners such as insurance companies and medical clinics. Facing with different competitors from its kind, client needed to address a number of issues in formulating a business development strategy in order to develop a sales and marketing approach for its TPP.

Solution:

•Conducted interviews with different stakeholders to know about their opinions towards TPP; examined reimbursement dynamics; evaluated product pricing and valuation 

•Identified suitable business channels and partners for client product and designed different business models for different channels and partners Evaluated the price potential of client product and developed a reimbursement strategy based on different country's reimbursement systems

Achievement:

•Tested the pricing and potential reimbursement opportunities to select the most appropriate business model for TPP to access the market 

•Developed an optimal business model with potential partners through interviews with target stakeholders 

•Generated several market access scenarios and layout feasible actions to build up cooperation