cases in detail

Challenge: 

This client is developing a patch used for Alzheimer’s disease treatment and planning to launch the product in 5 years. This client plans to launch the product in the United States, but lacks the understanding on how to enter the U.S. market or what legal requirements its product must fulfill. At same time, the client wants to know better about the market value of this product, in order to build the ground for future cooperation negotiation.

Solution:

•To determine market opportunity and set up interview agenda by conducting secondary investigation (Market size, sales trend, etc.) 

•To understand product’s price and enter barrier and learn the positioning of the product within treatment example by conducting primary investigation and interviewing interest relevance 

•To determine product’s value story and positioning, in order to obtain net present value estimation model (including best, worst, and most likely situations), by summarizing the results from primary and secondary investigations

Achievement:

•Our client learned product’s commercial value and additional experiences can improve uptake 

•Developed a net present value estimation model and estimated market value around 3000K USD 

•Client decided to hire us to be its consultant for its future selection on and negotiation with partners